Could Aladdin be a marketing trick against islamophobia?


I was in front of the Prince Edward Theatre, expecting the Aladdin show. One cup of coffee reminded me that it was not a dream. Many small and big children were waiting as well, ready for the magic happen inside. 

Ups, some people think that this is just for big children (YouTube comment)

Do we go to theater to run away from reality?






"I honesty prefer to watch comedies", said once my acquaintance. "After the stressful day, I don't want some serious drama."

The fairy-tail is definitely the best shortcut to another reality, at least in theater sense.

Trevor Dion Nicholas is simply brilliant as Genie. Breathtaking magic carpet scene with Aladdin and Jasmine made us flying with them. The authentic scenography and other details took us to Asia for two and half hour. Actors were singers and acrobats. It was sparkling and cheerful. Witty! 

We were smiling. We were clapping. We were happy that it was forbidden to take a photos and videos. If it was not like that, we would probably be less in Asia, and more on Instagram, showing how we were enjoying, than really enjoying in the moment.

Will these people from audience stay children out of this building and meet other people with heart full of joy or they put their prejudices in coat check, ready to pick them up, going back to London streets?


"Could be Aladdin a marketing trick, fight against islamophobia?", this question somehow took me back from this magic world, reminding me that I came there for research. 

I could imagine some EU foundations giving the donations, in order to rise awareness about Islam, to make the one continent closer to another, to make people identifying with Aladdin, Jasmine, Genie, who put love and friendship in front of richness - in general to make globalization happen faster, financing this expensive and impressive props and costumes.  


I wanted to discover more about it. I put "Aladdin" and "islamophobia" in one search box and results almost shocked me.


Ok, I am not an expert for different English accents, but Genie‘s American humor could be noticed.


Maybe I am not the perfect sample of feminist female. Or maybe I just come from Balkan, not sooo open-minded part of Europe – but isn't it normal that daddy cares about his princess? Or the phrase "Heaven forbid you ever have children" is common just in my neighborhood, when children are a bit rebellious?


From the other side, I found great idea for fighting racism and islamohobia. Saint Hoax, Middle Eastern artist, satirist and sociopolitical activist post on Instagram some images, using the Aladdin characters.



Sometimes we go away from reality and reality is just waiting us behind the corner.  

How the world would look like if immigrating was as easy as on a magic carpet? I will probably ask myself every time waiting for the passport control. What do you think?



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